who we are

The Story of Culture Capital: Building Austin’s Music Scene & Beyond

Culture Capital was founded by Alexander Franshaw and Elliot Franshaw with a bold vision: to create a platform that empowered emerging artists, brought unforgettable live music experiences to Austin, and redefined event marketing.

From the start, Culture Capital wasn’t just another promotions company—it was a launchpad for new talent, a bridge between artists and audiences, and a masterclass in brand growth and community engagement.

Pioneering the Next Wave of Live Music & Events

✅ Promotional Partner for C3 Presents – We worked behind the scenes to amplify the reach of Austin’s biggest concerts and festivals.
✅ Owners of Scratchouse, Austin – The number one bar for upcoming acts, where new artists could take the stage, connect with fans, and build their careers.
✅ Album Release Parties & Music Industry Events – We created a space where artists could debut their work, grow their followings, and get the visibility they deserved.
✅ Fostering a Growth Environment – We didn’t just host events—we built a culture of creativity and opportunity, helping both brands and artists expand their reach.

The Team That Made It All Possible

Culture Capital was never just the two of us. It was built by a team of writers, photographers, designers, and creative minds who poured their passion into every project. Their dedication turned ideas into moments, empty spaces into unforgettable nights, and new artists into rising stars.

To our team—your talent, energy, and belief in what we were creating meant everything. Culture Capital was a collective effort, a shared vision, and a labor of love, and none of it would have been possible without you. We are endlessly grateful.

How Culture Capital Shaped a Marketing-Driven Career

Building Culture Capital was more than just running events—it was an immersion in brand strategy, digital marketing, and business development. Everything from scaling promotional campaigns, growing audiences, optimizing ticket sales, and leveraging digital advertising was part of the playbook.

The same marketing principles that helped artists fill venues now help real estate developers connect directly with buyers. Understanding consumer behavior, crafting compelling messaging, and running high-impact campaigns—these skills remain at the core of what I do today.

Where We Are Now

While Culture Capital left a lasting mark on Austin’s music scene, my focus has evolved into helping real estate developers scale their projects with modern marketing strategies. Today, I apply the same audience-first approach that drove our success in music to an industry where the right marketing makes all the difference.

You can explore my latest work at Telosian Growth Solutions, read my insights on Medium, or connect with me on LinkedIn to see how marketing innovation is shaping the future of real estate.

Let’s Connect

If you’re a brand, developer, or entrepreneur looking to grow without relying on outdated strategies, let’s talk. The business world moves fast—staying ahead means thinking differently.